African artisans and creative professionals, illustrating Ethnocentrique as builders of systems

We are
builders of systems

Strengthening the competitiveness
and global relevance of Africa’s local industries
while advancing cultural excellence as a driver of economic growth.

We do not position culture and creativity as display. We position it as infrastructure: productive, valuable, and central to economic growth.

African terms. African value. Global relevance.

We believe creativity is more than expression. It is enterprise, identity, knowledge, labor, and economic potential. In every story, workshop, studio, production line, and creative cluster, there is value that deserves stronger systems, better access, and long-term investment.

Ethnocentrique brand emblem

Ethnic By Choice

Ethnocentrique is the only creative economy development Institution that has aggregated and supported informal clusters - and built the shared systems to prove the model can be replicated.

Illustration representing Ethnocentrique's mission to advance cultural excellence

Our Mission

To advance cultural excellence by nurturing local talent, strengthening creative enterprise, and building systems that support sustainable development across Africa.

Illustration representing Ethnocentrique's vision to lead Africa's creative industry

Our Vision

To be the institution that turns Africa's creative clusters into globally competitive industries.

Our Core

Values

Authentic

We champion genuine African creative work, cultural knowledge, and locally rooted value.

Afrocentric

We prioritize African perspectives, celebrating our diverse cultures and leveraging local resources to create a vibrant ecosystem.

Audacious

We take on hard problems and pursue bold solutions grounded in real work, redefining what's possible for African talent.

Ambitious

We build for scale, relevance, and long-term sustainable impact across communities and industries.

Accountable

We value trust, transparency, and responsibility in the way we work, partner and collaborate.

Meet Our Founders

Portrait of IRUNNA EJIBE, Chief Executive Officer at Ethnocentrique
Portrait of JEREMIAH UBUNAMA, Chief Operation Officer at Ethnocentrique
Portrait of OLAJIDE JOHN, Chief Finance Officer at Ethnocentrique
Portrait of BUNMI JOLAYEMI, Chief Business Officer at Ethnocentrique
Portrait of ADARA UTOH, Head of Services at Ethnocentrique

Meet Our Board Members

Portrait of Afam Edozie, Non-Executive Director on the Ethnocentrique board
Portrait of Cynthia Eguridu, Non-Executive Director on the Ethnocentrique board
Portrait of Ikechukwu Ikenna, Prof, Non-Executive Director on the Ethnocentrique board
Portrait of BUNMI JOLAYEMI, Executive Director / CBO on the Ethnocentrique board
Portrait of IRUNNA EJIBE, Executive Director / CEO on the Ethnocentrique board
Portrait of JEREMIAH UBUNAMA, Executive Director / COO on the Ethnocentrique board