Ethnocentrique About Us

What we do

We are connectors of systems, people
and opportunities. We build a thriving
creative economy by enhancing
efficiency, productivity, and global
competitiveness of local creative
ecosystems. Rooted in Africa,
ready for the world.

Areas
of Impact

African creatives, including musicians, filmmakers, fashion designers, writers, and artists, are the backbone of the industry

Creative Industries & Enterprises

Africa’s creative economy is powered by young creators, artisans, and small businesses across films, music, art, fashion, gaming, and design. Ethnocentrique supports these players by enhancing productivity, efficiency, and competitiveness. We create pathways for creatives to thrive—through local workshops, regional networks, and global platforms—growing enterprises that transform communities.

Community & Local Economic Growth

Africa's creative clusters—from Aba to Accra, Kigali to Nairobi—are alive with talent. By spotlighting and strengthening these ecosystems, we turn creativity into an engine of local development, fueling industries that generate wealth, pride, and sustainable futures.

Youth, Work & Futures

We see Africa's youth as creators of tomorrow. Through apprenticeships, training, and mentorship, we open doors to dignified work and enterprise. Each skill mastered and venture launched, sparks opportunities that ripple across households, neighborhoods, and nations.

Access to Finance & Markets

We connect artisans and creative entrepreneurs to finance, investors, and markets—both local and global. By bridging innovation with access, we unlock growth and position African creativity on the world stage.

Cultural Preservation & Innovation

Ethnocentrique safeguards the authenticity of Indigenous crafts—be it textiles, leatherwork, pottery, or storytelling—while infusing them with modern design thinking and innovation. By blending tradition with creativity, we ensure Africa's cultural identity is not only preserved but thrives globally.

Business Development

Business Development

We help creative businesses in fashion, craft, and the arts access funding, sharpen their business skills, and scale sustainably, driving jobs, resilience, and lasting local impact.

Market Access Facilitation

Market Access Facilitation

We connect creatives to local and global markets through showcases,
buyer linkages, and digital platforms
boosting sales, visibility, and influence,
and driving inclusion, income, and growth.

Skills development

Skills Development

We equip creatives with skills and mindset to thrive with technical, soft, and leadership skills. Blending training with mindset shifts builds confidence, quality, and resilience, driving equity and lasting community impact.

Strategic Partnerships

Strategic Partnerships & Collaboration

We team up with governments, businesses, and communities to open doors, shape policy,
and power the creative sector,
turning ideas into jobs, innovation,
and inclusive growth.

Our Partners

MastercardFidelity
NBTEFCMBLagos
Udo UdomaSterlingNABTE
NEPCGhanaOctoville

Let’s hear from you

We're building a movement that uplifts local artisans, empowers communities and celebrates heritage. We’re sparking a movement where local artisans rise, communities thrive, and heritage takes its rightful place — at the heart of progress.
Join us in shaping the future of our local economy together.